1. Home page
This is where most visitors land, often in a hurry. In the first screen on a phone, they should see what you do, where you work, your phone number and a reason to trust you. A strong headline names the service and city, like "Licensed plumbers serving Austin and Round Rock". Under that, a call button, a request form button and two or three trust signals such as license number, years in business and your Google rating.
2. Services page
Homeowners search for specific problems, not "plumbing". Give each major service its own heading and a short paragraph: emergency plumbing, drain cleaning, water heater repair and replacement, leak detection, sewer line repair, repiping and fixtures. This is how Google matches your site to "water heater replacement near me" instead of just "plumber".
3. About page
People are letting you into their home. Tell them who you are, how long you have been in business, your license and insurance details and what you promise on every job. A real photo of you or your crew does more than any stock image.
4. Reviews page
Pull in your best Google reviews and mention the type of job and the neighborhood when you can. Reviews that say "fixed our slab leak in Cedar Park the same day" sell far better than "great service".
5. Contact page
Phone, text, email, a short request form and your full service area written out city by city. Keep the form short: name, phone, address, job type and a notes box. Every extra field costs you leads.
Sections that make a big difference
- A sticky call bar on mobile, so the button is always one tap away.
- Emergency availability clearly stated, if you offer it.
- Financing for big tickets like repiping and water heater replacement.
- An FAQ answering the questions you hear on every call. It helps Google and AI search tools understand your business too.
Every plumber website we build includes all five pages and these sections, written for your company and live 48 hours after you fill the onboarding form.